Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/68512 
Erscheinungsjahr: 
2011
Schriftenreihe/Nr.: 
Reihe Ökonomie / Economics Series No. 279
Verlag: 
Institute for Advanced Studies (IHS), Vienna
Zusammenfassung: 
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.
Schlagwörter: 
online markets
search engines
signaling
certification
reputation
JEL: 
C23
D21
D81
L15
Dokumentart: 
Working Paper

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