Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/68478
Authors: 
Uusitalo, Olavi
Grønhaug, Kjell
Year of Publication: 
2012
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Year:] 2012 [Issue:] 4 [Pages:] 265-284
Abstract: 
This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally - and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology and Benecol, a process to manufacture cholesterol lowering ingredient for food, are examined and contrasted. The findings indicate that the service - dominant logic yields advantages. Licensing logic for success in technology transfer is suggested.
Subjects: 
licensing
service dominant logic
international business
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nd/3.0/
Document Type: 
Article

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