Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/66003 
Year of Publication: 
2012
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Issue:] 2 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2012 [Pages:] 3-6
Publisher: 
Freie Universität Berlin, Marketing-Department, Berlin
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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