Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/65949 
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dc.contributor.authorAuspurg, Katrinen
dc.contributor.authorJäckle, Annetteen
dc.date.accessioned2012-01-25-
dc.date.accessioned2012-11-06T14:52:44Z-
dc.date.available2012-11-06T14:52:44Z-
dc.date.issued2012-
dc.identifier.urihttp://hdl.handle.net/10419/65949-
dc.description.abstractA vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions: features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.en
dc.language.isoengen
dc.publisher|aUniversity of Essex, Institute for Social and Economic Research (ISER) |cColchesteren
dc.relation.ispartofseries|aISER Working Paper Series |x2012-01en
dc.subject.jelC83en
dc.subject.ddc330en
dc.subject.keywordfactorial survey designen
dc.subject.keywordconjoint analysisen
dc.subject.keyworddimension orderen
dc.subject.keywordsurvey researchen
dc.titleFirst equals most important? Order effects in vignette-based measurement-
dc.typeWorking Paperen
dc.identifier.ppn684078031en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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