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dc.contributor.authorNilssen, Toreen
dc.contributor.authorSørgard, Larsen
dc.date.accessioned2012-09-20T13:12:49Z-
dc.date.available2012-09-20T13:12:49Z-
dc.date.issued2000-
dc.identifier.urihttp://hdl.handle.net/10419/63004-
dc.description.abstractWe consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary with the two key parameters of the model: the degree of product differentiation in the product market and a measure of the relative sizes of the TV channels' viewer bases. We find, in particular, that the larger the size difference among the TV channels is, the higher is the advertising price, and thus the less advertising is done.en
dc.language.isoengen
dc.publisher|aUniversity of Oslo, Department of Economics |cOsloen
dc.relation.ispartofseries|aMemorandum |x2000,17en
dc.subject.jelL82en
dc.subject.jelM37en
dc.subject.ddc330en
dc.subject.keywordTelevision industryen
dc.subject.keywordAdvertisingen
dc.subject.stwWerbeplanungen
dc.subject.stwFernsehwerbungen
dc.subject.stwKostenen
dc.subject.stwDuopolen
dc.subject.stwTheorieen
dc.titleStrategic informative advertising in a tv-advertising duopoly-
dc.typeWorking Paperen
dc.identifier.ppn323435351en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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