Ballon, Pieter Bleyen, Valérie-Anne Donders, Karen Lindmark, Sven
Year of Publication:
23rd European Regional Conference of the International Telecommunication Society, Vienna, Austria, 1-4 July 2012
In this paper, the principles of multi-sided platform theory and value network analysis are used in order to give a detailed picture of the financing and revenue sharing models present in the audiovisual media industry in Flanders. By means of expert interviews, we verify whether the counter-logics of platform ecosystems and the double marginalisation effect of double platform markets pertain to the Flemish audiovisual media industry. We also discuss the impact of new entrants such as over-the-top players on the audiovisual ecosystem in general.
Digital television multi-sided platform theory value network analysis revenue sharing models double marginalisation over-the-top players