Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/57572 
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dc.contributor.authorWörsdorfer, Julia Sophieen
dc.contributor.authorKaus, Wolfharden
dc.date.accessioned2010-10-18-
dc.date.accessioned2012-04-24T15:45:03Z-
dc.date.available2012-04-24T15:45:03Z-
dc.date.issued2010-
dc.identifier.piurn:nbn:de:gbv:27-20110628-141546-0en
dc.identifier.urihttp://hdl.handle.net/10419/57572-
dc.description.abstractIn Germany, solar thermal systems (STS) have only diffused to a minor extent yet. This paper analyzes, which demand side factors are decisive for the further proliferation of this environmentally benign technology. Making use of a consumer survey in North-West Germany in 2007, we examine the following parameters: positive environmental attitude, knowledge of the applicability of STS to satisfy consumer needs, and the presence of STS among peer consumers. Drawing upon theoretical foundations from innovation economics and evolutionary consumer theory, we posit that these variables play a different role at distinct stages of the product's diffusion process. Among nonowners, concrete plans to purchase a system within the subsequent two years are distinguished from the general interest to invest into this technology within the next five years. Probitmodels are estimated to test our hypotheses. Our results do not indicate a strong take-off of product diffusion within the next years. By generating interest for the product, knowledge and environmental attitude as well as household income are important determinants of prospective adoptions on the part of the potential imitators. However, only the behavior of peers appears to act as a trigger to the diffusion of this technology.en
dc.language.isoengen
dc.publisher|aMax Planck Institute of Economics |cJenaen
dc.relation.ispartofseries|aPapers on Economics and Evolution |x1013en
dc.subject.jelD12en
dc.subject.jelO33en
dc.subject.jelQ42en
dc.subject.jelQ55en
dc.subject.ddc330en
dc.subject.keywordinnovation diffusionen
dc.subject.keywordsolar thermal systemsen
dc.subject.keywordconsumer motivationsen
dc.subject.keywordconsumer knowledgeen
dc.subject.stwSonnenenergieen
dc.subject.stwHeizungsanlageen
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwUmweltbewusstseinen
dc.subject.stwInnovationsdiffusionen
dc.subject.stwDeutschlanden
dc.titleWill imitators follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for North-West Germany-
dc.typeWorking Paperen
dc.identifier.ppn636890791en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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