Please use this identifier to cite or link to this item:
https://hdl.handle.net/10419/57541
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Steedman, Ian | en |
dc.date.accessioned | 2011-06-20 | - |
dc.date.accessioned | 2012-04-24T15:44:11Z | - |
dc.date.available | 2012-04-24T15:44:11Z | - |
dc.date.issued | 2011 | - |
dc.identifier.pi | urn:nbn:de:gbv:27-20110630-115636-3 | en |
dc.identifier.uri | http://hdl.handle.net/10419/57541 | - |
dc.description.abstract | It is a fact of life that economic resources are used to alter other's preferences over commodities. Yet this is seldom taken into account in basic economic theory, explanatory or normative. It is shown here how a certain type of advertising is readily allowed for in the Edgeworth exchange box, in the small country foreign trade model, etc.. It is found, in welfare terms, that exchange/trade with advertising can involve some agents gaining at the expense of others; there need not be mutual gain. To deal with sales promotion, welfare economics needs to step outside the familiar Paretian framework to face difficult (and perhaps contentious) ethical issues, some of which are raised here. | en |
dc.language.iso | eng | en |
dc.publisher | |aMax Planck Institute of Economics |cJena | en |
dc.relation.ispartofseries | |aPapers on Economics and Evolution |x1107 | en |
dc.subject.ddc | 330 | en |
dc.subject.stw | Wohlfahrtstheorie | en |
dc.subject.stw | Werbung | en |
dc.subject.stw | Wirtschaftsethik | en |
dc.subject.stw | Theorie | en |
dc.title | Advertising, welfare economics and ethics | - |
dc.type | Working Paper | en |
dc.identifier.ppn | 662455193 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
Files in This Item:
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.