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dc.contributor.authorAlmenberg, Johanen
dc.contributor.authorDreber, Annaen
dc.date.accessioned2012-02-15-
dc.date.accessioned2012-03-28T13:07:00Z-
dc.date.available2012-03-28T13:07:00Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10419/56240-
dc.description.abstractWe designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher ratings, although only from women. Disclosing the low price, by contrast, does not result in lower ratings. Our finding supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in turn shape a consumer's experience. In addition, our results suggest that men and women respond differently to attribute information concerning wine.en
dc.language.isoengen
dc.publisher|aStockholm School of Economics, The Economic Research Institute (EFI) |cStockholmen
dc.relation.ispartofseries|aSSE/EFI Working Paper Series in Economics and Finance |x717en
dc.subject.jelC91en
dc.subject.jelD03en
dc.subject.jelD83en
dc.subject.jelM31en
dc.subject.ddc330en
dc.subject.keywordPrice-Quality Heuristicen
dc.subject.keywordAttribute Informationen
dc.subject.keywordRole of Expectationsen
dc.subject.keywordMarketingen
dc.subject.keywordBlind Tastingen
dc.subject.keywordWineen
dc.subject.stwWeinen
dc.subject.stwPreisen
dc.subject.stwProduktqualitäten
dc.subject.stwErwartungstheorieen
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwTesten
dc.subject.stwUSAen
dc.titleWhen does the price affect the taste? Results from a wine experiment-
dc.typeWorking Paperen
dc.identifier.ppn59821738Xen
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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