Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/55613
Authors: 
Ariely, Dan
Loewenstein, George
Prelec, Drazen
Year of Publication: 
2005
Series/Report no.: 
Working paper series // Federal Reserve Bank of Boston 05-10
Abstract: 
This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not even have a pre-existing sense of whether an experience is good or bad - even when they have experienced a sample of it.
Subjects: 
preferences
preference uncertainty
coherent arbitrariness
JEL: 
D00
Document Type: 
Working Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.