Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/55594
Authors: 
Stutzer, Alois
Goette, Lorenz
Zehnder, Michael
Year of Publication: 
2007
Series/Report no.: 
Working paper series // Federal Reserve Bank of Boston 07-13
Abstract: 
In this paper, we propose a decision framework where people are individually asked to either actively consent to or dissent from some pro-social behavior. We hypothesize that confronting individuals with the choice of whether to engage in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences, while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donations. We find that this active-decision” intervention substantially increases the actual donation behavior of people who had not fully formed preferences beforehand.
JEL: 
C93
D64
I18
Document Type: 
Working Paper

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