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Tietz, Robert
Herstatt, Cornelius
Year of Publication: 
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Working Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 46
Companies are starting to recognize the need to build a virtual community. They want to achieve a brought range of goals but face different, more demanding requirements when building a virtual community than do other providers. To give companies a guideline on how to establish their own virtual community we developed a process-model by means of an explorative case-study analysis. By looking into seven processes of how companies from the German hobby and leisure-products industry have built their virtual communities we gained many insights and derived a five-step process that can be used by companies to build a virtual community.
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Working Paper

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