Arbeitspapier // Technische Universität Braunschweig, Institut für Marketing 02/06
The NASDAQ crash in April 2000 and the widespread stock market upheavals seem to question the success of the Internet economy. Alongside spectacular failures of dotcomes such as boo.com and webvan.com, however, there are also very on successful e-businesses such as eBay. In this paper, key results of empirical studies on critical success factors of Internet-based business models are presented and discussed. Because of several research limitations and the premature stage of development of e-business, much more sophisticated studies are needed in this new field of empirical research.