[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 18 [Year:] 2012 [Issue:] 1 [Pages:] 33-51
Here we describe the origins, evolution and classification of stakeholders. It highlights the relationship created between the credit institution as a social organization and its various stakeholders, analyzing the importance attached to them. The field work was conducted through a questionnaire answered by 57 Spanish institutions. The results show the sensitivity of banks to CSR (Corporate Social Responsibility), with regard to the entire Spanish financial sector. Our goal is to analyze the importance of the various stakeholders: shareholders, employees, customers, suppliers, community and public administration for the Spanish credit institutions. Credit institutions focus their interest mainly on two interest groups: employees and customers. Transparency and open dialogue about performance, priorities and future plans for sustainability are actions to be implemented in order to inspire confidence and future.
corporate social responsibility credit institutions stakeholders