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dc.contributor.authorMittal, Amiten
dc.contributor.authorMittal, Ruchien
dc.date.accessioned2012-01-11T16:58:45Z-
dc.date.available2012-01-11T16:58:45Z-
dc.date.issued2008-
dc.identifier.citation|aIBSU Scientific Journal (IBSUSJ)|c1512-3731|v2|h2|nInternational Black Sea University|lTbilisi|y2008|p21-46en
dc.identifier.urihttp://hdl.handle.net/10419/54618-
dc.description.abstractStore Choice has been a subject of frequent research in the developed retail markets of the west. However, the retail sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very brisk pace. Many international retailers entering India and many Indian retailers in the organized segment are coming up with stores all across the western formats onto the Indian retail scene without actually evaluating the salience of various store attributes from the customer perspective. In light of this the purpose of this paper is to study the store choice criteria in the context of apparel retailing in India. Drawing from major global and Indian studies conducted in the past, this research has identified two dimensions, which in different combinations could create sustainable store choice and hence, store loyalty. These two dimensions are termed loyalty drivers and experience enhancers.en
dc.language.isoengen
dc.publisher|aInternational Black Sea University |cTbilisien
dc.subject.ddc330en
dc.subject.keywordstore choiceen
dc.subject.keywordstore imageen
dc.subject.keywordstore attributesen
dc.subject.keywordshoppers' loyaltyen
dc.subject.keywordapparel retailingen
dc.subject.keywordfactor analysisen
dc.titleStore choice in the Emerging Indian apparel retail market: An empirical analysis-
dc.typeArticleen
dc.identifier.ppn644229268en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleIBSU Scientific Journal (IBSUSJ)en
econstor.citation.issn1512-3731en
econstor.citation.volume2en
econstor.citation.issue2en
econstor.citation.publisherInternational Black Sea Universityen
econstor.citation.publisherplaceTbilisien
econstor.citation.year2008en
econstor.citation.startpage21en
econstor.citation.endpage46en

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