Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54551 
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dc.contributor.authorCristóbal Fransi, Eduarden
dc.contributor.authorMarimon Viadiu, Fredericen
dc.date.accessioned2011-08-11-
dc.date.accessioned2012-01-10T14:16:42Z-
dc.date.available2012-01-10T14:16:42Z-
dc.date.issued2011-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v17|h1|nElsevier|lAmsterdam|y2011|p93-112en
dc.identifier.pidoi:10.1016/S1135-2523(12)60046-Xen
dc.identifier.urihttp://hdl.handle.net/10419/54551-
dc.description.abstractThis article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with homogeneous behaviour and position themselves according to their attitudes. The analysis also defines the e-supermarket service quality provided, and their main dimensions. In the conclusions we mention areas in which the online supermarket manager must accomplish to improve the quality of their service.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelL81en
dc.subject.jelM31en
dc.subject.ddc330en
dc.subject.keywordvirtual supermarket , segmentationen
dc.subject.keyworde-Commerceen
dc.subject.keywordmarketingen
dc.subject.keywordpositioningen
dc.titleLa gestión del supermercado virtual: Tipificación del comportamiento del cliente online-
dc.typeArticleen
dc.identifier.ppn665754620en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume17en
econstor.citation.issue1en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2011en
econstor.citation.startpage93en
econstor.citation.endpage112en

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