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dc.contributor.authorCastillo Peces, Carlosen_US
dc.contributor.authorMercado Idoeta, Carmeloen_US
dc.contributor.authorCorral de la Mata, Danielen_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) |c1135-2523 |v17 |y2011 |h3 |p151-172en_US
dc.description.abstractThe objective of this research is to analyze the basics elements of the Spanish financial entities new approach in the financial cards business, as well as the merchant's new role in its development. For this purpose, a questionnaire was sent to 60 managers in the cards business in such entities. After analyzing the results of the 44 received questionnaires, we may conclude that this new approach should focus in promoting revolving and installment operations through financial cards. Additionally, it is verified that the merchants will need to play a relevant and rewarded role in promoting and prescribing these finance operationsen_US
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen_US
dc.subject.keywordfinancial cardsen_US
dc.subject.keywordinterchange ratesen_US
dc.subject.keywordfinancial institutions managementen_US
dc.titleNuevo enfoque del negocio de las tarjetas bancarias en España y el nuevo papel a desarrollar por el comercianteen_US

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