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dc.contributor.authorGil-Lafuente, Anna Maríaen
dc.contributor.authorLuis-Bassa, Carolinaen
dc.date.accessioned2011-08-11-
dc.date.accessioned2012-01-10T14:16:36Z-
dc.date.available2012-01-10T14:16:36Z-
dc.date.issued2011-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v17|h2|nElsevier|lAmsterdam|y2011|p15-32en
dc.identifier.pidoi:10.1016/S1135-2523(12)60050-1en
dc.identifier.urihttp://hdl.handle.net/10419/54547-
dc.description.abstractAll the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers internally? How each area does influences in the innovation process? This paper presents the model of logical inferences, linking the interference of each area of the company over another in terms of client's information in order to adjust CRM strategies to meet the expectations and adding valueen
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelM31en
dc.subject.jelC69en
dc.subject.ddc330en
dc.subject.keywordcustomer relationship managementen
dc.subject.keywordCRMen
dc.subject.keywordinnovationen
dc.subject.keywordcustomer centered strategic innovationen
dc.subject.keywordCCSIen
dc.subject.keywordinference modelsen
dc.titleLa innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM-
dc.typeArticleen
dc.identifier.ppn665768737en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume17en
econstor.citation.issue2en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2011en
econstor.citation.startpage15en
econstor.citation.endpage32en

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