Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54538 
Erscheinungsjahr: 
2011
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 17 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2011 [Pages:] 69-87
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to give the creation of superior customer value as a result. Our research question is if the customer requires a superior value, how the firm has to combine the extant capabilities to offer them this superior value? We advance that the interaction among the three proposed capabilities constitutes a capability.
Schlagwörter: 
customer value
capabilities
market orientation
knowledge processes
customer relationship management
JEL: 
M10
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