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dc.contributor.authorRondán Cataluña, F. J.en
dc.contributor.authorNavarro García, Antonioen
dc.contributor.authorDíez de Castro, E. C.en
dc.contributor.authorRodríguez Rad, C.en
dc.contributor.authorGuisado González, M.en
dc.date.accessioned2011-08-08-
dc.date.accessioned2012-01-10T14:13:53Z-
dc.date.available2012-01-10T14:13:53Z-
dc.date.issued2010-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v16|h2|nElsevier|lAmsterdam|y2010|p43-62en
dc.identifier.pidoi:10.1016/S1135-2523(12)60111-7en
dc.identifier.urihttp://hdl.handle.net/10419/54524-
dc.description.abstractThe preoccupation to consider the heterogeneity in firm behavior within an activity sector has been one of the main reasons for the search and identification of strategic groups, generating an inexhaustible debate in the scope of the strategic management. Nevertheless, this preoccupation has not been limited to identify firm archetypes or configurations, but also it has extended to the study of possible differences in performance between the identified groups. In this paper, we tried to answer to this double problem focusing in the scope of franchising. A data base including all the franshisor chains (664) that operated in Spain in 2005 has been elaborated. Results reveal the existence of five strategic groups (types of franchisors) perfectly differentiated, which are described from the strategic variables they define them. Also, the existence of differences between groups with regard to results is shown based on some performance measures (income, ordinary results and profit).en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelM10en
dc.subject.jelM19en
dc.subject.ddc330en
dc.subject.keywordfranchisingen
dc.subject.keywordfranchisorsen
dc.subject.keywordstrategic groupsen
dc.subject.keywordperformanceen
dc.subject.keywordprofiten
dc.titleEstudio del performance de los grupos estratégicos en el sistema de franquicia Español-
dc.typeArticleen
dc.identifier.ppn665531575en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume16en
econstor.citation.issue2en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2010en
econstor.citation.startpage43en
econstor.citation.endpage62en

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