Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54509
Authors: 
Ortega Martínez, E.
Year of Publication: 
2010
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 16 [Year:] 2010 [Issue:] 1 [Pages:] 127-147
Abstract: 
Doctoral dissertations provide a relevant contribution in a field. The general purpose of the dissertation research is to demonstrate research competence and to add something of value to the body of knowledge. This study provides an overview of marketing research in Spain through doctoral dissertations from 1980 to 2005. The study answers to the following questions: What subjects are researched? What analysis techniques are used? The study ends with some recommendation to the marketing departments concerning the design and content of the dissertation abstracts and to encourage doctoral students for pairing quantitative and qualitative methods.
Subjects: 
analysis techniques
data collection
doctoral dissertations
marketing research
research methodology
JEL: 
M310
Document Type: 
Article

Files in This Item:
File
Size
310.51 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.