Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54503 
Year of Publication: 
2009
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2009 [Pages:] 69-82
Publisher: 
Elsevier, Amsterdam
Abstract: 
This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for purchase online are more likely to use search engines for e-shopping that those who do not. Online use experience and online shopping experience are negative key drivers of search engine use for E-shopping. Regarding implications, search engine use has no influence on online spending.
Subjects: 
E-commerce
shopping orientations
search engines
consumer behaviour
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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