Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54503
Authors: 
Ruiz Mafé, Carla
Sanz Blas, Silvia
Year of Publication: 
2009
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Year:] 2009 [Issue:] 3 [Pages:] 69-82
Abstract: 
This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for purchase online are more likely to use search engines for e-shopping that those who do not. Online use experience and online shopping experience are negative key drivers of search engine use for E-shopping. Regarding implications, search engine use has no influence on online spending.
Subjects: 
E-commerce
shopping orientations
search engines
consumer behaviour
Document Type: 
Article

Files in This Item:
File
Size
212.21 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.