Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54496
Authors: 
Llopis Taverner, Juan
González Ramírez, M. R.
Gascó Gascó, J. L.
Year of Publication: 
2009
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Year:] 2009 [Issue:] 3 [Pages:] 119-133
Abstract: 
This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect trends by firms or sectors, and even a primary source for benchmarking. This technique has made it possible to identify the key issues in the strategic management of the Spanish in Ibex35. More precisely, two objectives were sought. The first one consisted in showing the way in which corporate websites make it possible to obtain direct information about the strategic variables which can define firms. As for the second objective, the methodology proposed served to describe the corporate profile of these large Spanish firms.
Subjects: 
web pages
strategic management
corporate description
large firms
Spain
Document Type: 
Article

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