Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54489
Authors: 
Martínez León, I. M.
Olmedo Cifuentes, I.
Year of Publication: 
2009
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Year:] 2009 [Issue:] 2 [Pages:] 127-142
Abstract: 
The corporate reputation is a dynamic capability and intangible asset, and therefore, as source of competitive advantage, generating of superior results. These circumstances justify the growing interest of the institutions of prestige and the academics for develop a measure scale that allows valuing the corporate reputation as a multidimensional latent construct. With the objective of improving this situation, this research proposes a measure tool that integrates the different perspectives of study and measure of the reputation, considering the different stakeholders and more used perspectives of analysis: activity of the company, and product and/or service.
Subjects: 
reputation
reputation measure
measurement tools
dimensions
competitive advantage
Document Type: 
Article

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