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dc.contributor.authorMartorell Cunill, O.en
dc.contributor.authorMulet Forteza, C.en
dc.date.accessioned2011-07-27-
dc.date.accessioned2012-01-10T14:11:41Z-
dc.date.available2012-01-10T14:11:41Z-
dc.date.issued2009-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v15|h2|nElsevier|lAmsterdam|y2009|p77-92en
dc.identifier.pidoi:10.1016/S1135-2523(12)60090-2en
dc.identifier.urihttp://hdl.handle.net/10419/54488-
dc.description.abstractThe Balearic Islands are one of the Mediterranean's top tourist destinations. Indeed, the tourist industry is the driving force behind the economy of the archipelago. This paper analyses the earning capacity of the Balearic tourist industry so as to detect improvements that should be made to ensure higher competitiveness. The results show that the current reduction in its earning capacity could be offset through the introduction of new formulae that take advantage of new tourism demand trends and by using innovative instruments in tourism processes.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.ddc330en
dc.subject.keywordBalearic islandsen
dc.subject.keywordearning capacity of the Balearic tourist industryen
dc.subject.keywordcurrent problemsen
dc.subject.keywordrefloatation policies.en
dc.titleAnálisis de la rentabilidad del sector turístico en las islas Baleares: Políticas de reflotamiento-
dc.typeArticleen
dc.identifier.ppn664841864en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume15en
econstor.citation.issue2en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2009en
econstor.citation.startpage77en
econstor.citation.endpage92en

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