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dc.contributor.authorMartorell Cunill, O.en_US
dc.contributor.authorMulet Forteza, C.en_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) |c1135-2523 |v15 |y2009 |h2 |p77-92en_US
dc.description.abstractThe Balearic Islands are one of the Mediterranean's top tourist destinations. Indeed, the tourist industry is the driving force behind the economy of the archipelago. This paper analyses the earning capacity of the Balearic tourist industry so as to detect improvements that should be made to ensure higher competitiveness. The results show that the current reduction in its earning capacity could be offset through the introduction of new formulae that take advantage of new tourism demand trends and by using innovative instruments in tourism processes.en_US
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen_US
dc.subject.keywordBalearic islandsen_US
dc.subject.keywordearning capacity of the Balearic tourist industryen_US
dc.subject.keywordcurrent problemsen_US
dc.subject.keywordrefloatation policies.en_US
dc.titleAnálisis de la rentabilidad del sector turístico en las islas Baleares: Políticas de reflotamientoen_US

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