Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54485 
Erscheinungsjahr: 
2009
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Issue:] 1 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2009 [Pages:] 169-183
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight what has characterized this development in the last two decades, and what is its current status. To reach this aim, we compare the major research which reviews marketing discipline in our country and we examine the content of the last eight editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of this work is to expand the knowledge of marketing research in Spain, analysing aspects such as the degree of concentration/specialization of the papers, the authors of these papers, their evolution over past editions, etc.
Schlagwörter: 
marketing
research
congress
tracks
review
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