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https://hdl.handle.net/10419/54457
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Otero Neira, M. C. | en |
dc.contributor.author | Varela Neira, M. C. | en |
dc.date.accessioned | 2011-07-12 | - |
dc.date.accessioned | 2012-01-10T14:09:30Z | - |
dc.date.available | 2012-01-10T14:09:30Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | |aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v14|h1|nElsevier|lAmsterdam|y2008|p33-50 | en |
dc.identifier.pi | doi:10.1016/S1135-2523(12)60010-0 | en |
dc.identifier.uri | http://hdl.handle.net/10419/54457 | - |
dc.description.abstract | The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies. | en |
dc.language.iso | spa | en |
dc.publisher | |aElsevier |cAmsterdam | en |
dc.subject.ddc | 330 | en |
dc.subject.keyword | rivalry | en |
dc.subject.keyword | competitive interaction | en |
dc.subject.keyword | competitive behavior | en |
dc.subject.keyword | competitive orientation | en |
dc.subject.keyword | action-reaction dichotomy | en |
dc.title | Influencia en las reacciones competitiv de las características de la acción y del liderazgao de la empresa | - |
dc.type | Article | en |
dc.identifier.ppn | 66399716X | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
dc.rights.license | https://creativecommons.org/licenses/by-nc-nd/3.0/ | en |
econstor.citation.journaltitle | Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) | en |
econstor.citation.issn | 1135-2523 | en |
econstor.citation.volume | 14 | en |
econstor.citation.issue | 1 | en |
econstor.citation.publisher | Elsevier | en |
econstor.citation.publisherplace | Amsterdam | en |
econstor.citation.year | 2008 | en |
econstor.citation.startpage | 33 | en |
econstor.citation.endpage | 50 | en |
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