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dc.contributor.authorOtero Neira, M. C.en_US
dc.contributor.authorVarela Neira, M. C.en_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) |c1135-2523 |v14 |y2008 |h1 |p33-50en_US
dc.description.abstractThe dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies.en_US
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen_US
dc.subject.keywordcompetitive interactionen_US
dc.subject.keywordcompetitive behavioren_US
dc.subject.keywordcompetitive orientationen_US
dc.subject.keywordaction-reaction dichotomyen_US
dc.titleInfluencia en las reacciones competitiv de las características de la acción y del liderazgao de la empresaen_US

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