Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54433 
Year of Publication: 
2007
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 13 [Issue:] 2 [Publisher:] Academia Europea de Dirección y Economia de la Empresa (AEDEM) [Place:] Vigo [Year:] 2007 [Pages:] 131-143
Publisher: 
Academia Europea de Dirección y Economia de la Empresa (AEDEM), Vigo
Abstract: 
This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping decision. Data analysis of the results obtained from a sample of 200 Spanish teleshoppers shows that attitude towards teleshopping and teleshopping genre exposure are significative predictors of teleshopping behaviour.
Subjects: 
teleshopping , media and genre exposure
consumer behaviour
path analysis
Document Type: 
Article

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