Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54415
Authors: 
Cuadrado García, M.
Pérez Cabañero, C.
Year of Publication: 
2007
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 13 [Year:] 2007 [Issue:] 1 [Pages:] 79-89
Abstract: 
The Performing Arts sector has been outstanding recently by its dynamism and growth. The bigger offer and demand of these cultural activities has underlined the need to manage programming from a professional view as well as a further research into this topic. However, there is still lack of academic research in this field. To fill this gap the authors have undertaken a survey focused on managers of performing arts organisations in Spain. Although the audience profile is considered as a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this context.
Subjects: 
programming
performing arts
marketing
Document Type: 
Article

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