CamisónZornoza, C. Garrigós Simón, F. J. Palacios Marqués, Daniel
Year of Publication:
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 13 [Year:] 2007 [Issue:] 3 [Pages:] 161-182
Since economic rents cannot emerge in a market with perfect competition, current strategic research focuses on how competitive asymmetries affect the persistence of extraordinary results. In particular, the configurative literature has stressed the need to study the influence of the variety of intra-industry competitive positioning on the performance of established competitor firms. However the lack of a critical synthesis of theoretical contributions and the conflicting empirical results highlight the need for additional research. The present study responds to this demand in various key aspects: by establishing new hypotheses on the causal relationships between intra-industry strategic models and performance, through a comparison of the predictive capacity of Miles' and Snow's (1978) typology with that of Robinson and Pearce (1988); by application to a new context, in this case the Spanish hospitality sector; and by refining the problem of measuring the strategy construct and empirical testing with different methodologies, including structural equation models, exploratory factorial analysis and ANOVA.