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dc.contributor.authorJuste, V. Bordonabaen_US
dc.contributor.authorPalacios, L Luciaen_US
dc.contributor.authorRedondo, Y. Poloen_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) |c1135-2523 |v12 |y2006 |h2 |p13-33en_US
dc.description.abstractIntangible resources management is a relevant issue in Marketing and Management perspectives because these resources provide companies with competitive advantages (Caves, 1996; Srivastava, Fahey and Christensen, 2001). Intangible resources management is considered a strategic key question in franchising. This research analyzes the factors that influence on the intangible assets transmission from the franchisor to new franchisees through an initial fee payment. Because of intangible asset accumulation differs among sectors (Knott, Bryce and Posen, 2003), this research examines the difference of these factors depending on if the franchise company does business in the service sector or in retailing.en_US
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen_US
dc.subject.keywordintangible assetsen_US
dc.subject.keywordservice sectoren_US
dc.subject.keywordresouce-based viewen_US
dc.titleAnálisis sectorial de los recursos intangibles: Implicaciones estratégicas para bienes y servicosen_US

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