Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54376
Authors: 
Martín de Castro, Gregorio
Navas López, José Emilio
Year of Publication: 
2006
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Year:] 2006 [Issue:] 3 [Pages:] 29-39
Abstract: 
The increasing attention of the corporate reputation on the part of the professional and academic world denotes its importance in obtaining sustained competitive advantages, and consequently, in the creation of value. In the present article we will try to argue the strategic character of the corporate reputation from the Resource-Based View.
Subjects: 
strategic analysis
corporate reputation
resource-based view
complexity
Document Type: 
Article

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