Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54374
Year of Publication: 
2006
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Issue:] 2 [Publisher:] Academia Europea de Dirección y Economia de la Empresa (AEDEM) [Place:] Vigo [Year:] 2006 [Pages:] 137-156
Publisher: 
Academia Europea de Dirección y Economia de la Empresa (AEDEM), Vigo
Abstract: 
The fundamental aim of this article is to describe the importance of the research on green marketing in Spain. With this in mind, we analyze the main studies published during the decade 1993-2003, observing the topic of the research on each article, the methodology and analytical techniques used and other relevant aspects of the research. This will help us to further existing knowledge in the field of green marketing and allow us to suggest possible lines of research for the near future.
Subjects: 
environmental consumer
green marketing
sustainable marketing
state of the research
environmental communication
Document Type: 
Article

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