[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Year:] 2006 [Issue:] 3 [Pages:] 195-215
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the purchase decision and future behaviour intentions. The results obtained suggest that convenience is the main reason for using Internet as a shopping channel and that the different utilitarian motivations analysed influence the volume of on-line expenditure, e-loyalty and willingness to pay a higher price than in traditional channels in exchange for the benefits of Internet shopping.
Internet utilitarian motivations hedonic motivations E-loyalty consumer behaviour