Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54366
Year of Publication: 
2006
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Issue:] 3 [Publisher:] Academia Europea de Dirección y Economia de la Empresa (AEDEM) [Place:] Vigo [Year:] 2006 [Pages:] 195-215
Publisher: 
Academia Europea de Dirección y Economia de la Empresa (AEDEM), Vigo
Abstract: 
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the purchase decision and future behaviour intentions. The results obtained suggest that convenience is the main reason for using Internet as a shopping channel and that the different utilitarian motivations analysed influence the volume of on-line expenditure, e-loyalty and willingness to pay a higher price than in traditional channels in exchange for the benefits of Internet shopping.
Subjects: 
Internet
utilitarian motivations
hedonic motivations
E-loyalty
consumer behaviour
Document Type: 
Article

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