Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54366
Authors: 
Ruiz Mafé, Carla
Sanz Blas, Silvia
Year of Publication: 
2006
Citation: 
[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Year:] 2006 [Issue:] 3 [Pages:] 195-215
Abstract: 
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the purchase decision and future behaviour intentions. The results obtained suggest that convenience is the main reason for using Internet as a shopping channel and that the different utilitarian motivations analysed influence the volume of on-line expenditure, e-loyalty and willingness to pay a higher price than in traditional channels in exchange for the benefits of Internet shopping.
Subjects: 
Internet
utilitarian motivations
hedonic motivations
E-loyalty
consumer behaviour
Document Type: 
Article

Files in This Item:
File
Size
297.72 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.