Please use this identifier to cite or link to this item:
Balke, Tina
König, Stefan
Eymann, Torsten
Year of Publication: 
Series/Report no.: 
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik No. 46
Universität Bayreuth, Lehrstuhl für Wirtschaftsinformatik, Bayreuth
The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different auction sites for the item they really want. Along with this success story, however, came the stories of people being cheated by fraudulent online sellers. These frauds cover a range from not delivering what has been promised, the overrating of a product's condition, to deliberate acts of theft. They are a result of so-called asymmetric information. Trust and reputation mechanisms are intended to address this asymmetric information distribution. This article surveys the most common trust and reputation systems.
Electronic Commerce
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

Files in This Item:
778.97 kB

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.