Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/52316
Authors: 
Damon, Chi-Him Poona
Louis, Wing-Chi Leung
Year of Publication: 
2011
Series/Report no.: 
8th International Telecommunications Society (ITS) Asia-Pacific Regional Conference, Taiwan, 26 - 28 June, 2011: Convergence in the Digital Age
Abstract: 
This research identifies the gratifications sought by the net-generation when producing user-generated content (UGC) on the internet. Members of the Net-generation want to vent negative feelings, show affection to their frieds and relatives, be involved in others' lives, and fulfill their need to be recognized. These gratifications were all found to be significantly associated with the users' various levels of participation in UGC (e.g., Facebook, YouTube, blogs, online forums, etc.) What's more, narcissism was predictive of content generation in social networking sites, blogs, and personal webpage, while leisure boredom was significantly linked to expressing views in forums, updating personal website, and participating in consumer reviews. In particular, the results showed the Net-geners who encountered leisure boredom had a higher tendency to seek interaction with friends online. Implications of findings are discussed.
Subjects: 
Narcissism
leisure boredom
user-generated content
uses and gratifications
Document Type: 
Conference Paper

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