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Elche Hortelano, Dioni
Gonzáles Moreno, Ángela
Year of Publication: 
Series/Report no.: 
Manchester Business School working paper 551
This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behaviour patterns underpinning both kinds of strategic decisions and, coherent with alignment theory, differential firm performance.
Document Type: 
Working Paper

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