Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/50123 
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dc.contributor.authorDiffney, Seánen
dc.contributor.authorLyons, Seánen
dc.contributor.authorValeri, Laura Malaguzzien
dc.date.accessioned2011-09-30T10:00:03Z-
dc.date.available2011-09-30T10:00:03Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10419/50123-
dc.description.abstractIn this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased self-reported interest in energy efficiency and awareness of behaviours that curb natural gas consumption. However we do not find any positive effect of the campaign on self-reported energy-saving behaviours.en
dc.language.isoengen
dc.publisher|aThe Economic and Social Research Institute (ESRI) |cDublinen
dc.relation.ispartofseries|aESRI Working Paper |x280en
dc.subject.jelQ48en
dc.subject.jelQ41en
dc.subject.ddc330en
dc.subject.keywordenergy efficiency policyen
dc.subject.keywordadvertisingen
dc.subject.keywordIrelanden
dc.subject.keywordnatural gasen
dc.subject.stwEnergiepolitiken
dc.subject.stwEnergiesparenen
dc.subject.stwEnergieeffizienzen
dc.subject.stwWerbungen
dc.subject.stwErdgasen
dc.subject.stwNachfrageen
dc.subject.stwIrlanden
dc.titleAdvertising to boost energy efficiency: The power of one campaign and natural gas consumption-
dc.typeWorking Paperen
dc.identifier.ppn594061377en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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