Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/49227 
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dc.contributor.authorPestek, Almiren
dc.contributor.authorNikolic, Aleksandraen
dc.date.accessioned2011-08-25-
dc.date.accessioned2011-09-05T12:45:04Z-
dc.date.available2011-09-05T12:45:04Z-
dc.date.issued2011-
dc.identifier.citation|aUTMS Journal of Economics|c1857-6982|v2|h1|nUniversity of Tourism and Management|lSkopje|y2011|p89-100en
dc.identifier.urihttp://hdl.handle.net/10419/49227-
dc.description.abstractThe existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of effort and mobilize several players in order to build a modern and attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into the role of indigenous traditional products that can have a significant impact on the overall effects of tourist offer. The goal of the paper is to present an innovative approach to building a modern brand and tourist product of the City of Mostar, as a unique tourist destination that is founded on authentic, traditional products and the way of life. The paper is based on the research conducted in 2010 through in-depth interviews with players involved in tourism development and players in the tourism industry.en
dc.language.isoengen
dc.publisher|aUniversity of Tourism and Management |cSkopjeen
dc.subject.ddc330en
dc.subject.keywordtourist destinationen
dc.subject.keywordbrandingen
dc.subject.keywordimageen
dc.subject.keywordtraditional fooden
dc.titleRole of tradtional food in tourist destination image building: Example of the city of Mostar-
dc.typeArticleen
dc.identifier.ppn667027092en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleUTMS Journal of Economicsen
econstor.citation.issn1857-6982en
econstor.citation.volume2en
econstor.citation.issue1en
econstor.citation.publisherUniversity of Tourism and Managementen
econstor.citation.publisherplaceSkopjeen
econstor.citation.year2011en
econstor.citation.startpage89en
econstor.citation.endpage100en

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