Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/49174 
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dc.contributor.authorBakic, Ognjenen
dc.contributor.authorHrabrovski-Tomic, Evaen
dc.contributor.authorMuhi, Belaen
dc.contributor.authorKovacevic, Jelenaen
dc.date.accessioned2011-08-17-
dc.date.accessioned2011-09-05T12:41:57Z-
dc.date.available2011-09-05T12:41:57Z-
dc.date.issued2010-
dc.identifier.citation|aUTMS Journal of Economics|c1857-6982|v1|h2|nUniversity of Tourism and Management|lSkopje|y2010|p17-25en
dc.identifier.urihttp://hdl.handle.net/10419/49174-
dc.description.abstractDuring recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).en
dc.language.isoengen
dc.publisher|aUniversity of Tourism and Management |cSkopjeen
dc.subject.ddc330en
dc.subject.keywordmega trends in tourismen
dc.subject.keywordtourism marketen
dc.subject.keywordmarketing in tourismen
dc.subject.keywordmanagement in tourism .en
dc.titleMarketing and management implementation on megatrends in modern tourism-
dc.typeArticleen
dc.identifier.ppn666200416en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleUTMS Journal of Economicsen
econstor.citation.issn1857-6982en
econstor.citation.volume1en
econstor.citation.issue2en
econstor.citation.publisherUniversity of Tourism and Managementen
econstor.citation.publisherplaceSkopjeen
econstor.citation.year2010en
econstor.citation.startpage17en
econstor.citation.endpage25en

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