Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/49169 
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dc.contributor.authorDzidrov, Miskoen
dc.date.accessioned2011-08-18-
dc.date.accessioned2011-09-05T12:41:41Z-
dc.date.available2011-09-05T12:41:41Z-
dc.date.issued2010-
dc.identifier.citation|aUTMS Journal of Economics|c1857-6982|v1|h2|nUniversity of Tourism and Management|lSkopje|y2010|p85-90en
dc.identifier.urihttp://hdl.handle.net/10419/49169-
dc.description.abstractNow day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it's an intrinsic part of our daily lives. Advertising affects everyone's life and influences many purchasers. Consumer turns to advertising for its informativeness, as well as its entertainment value. In November 2001, China joined the World Trade Organization (WTO) and became a formal member of the free trade club. China's accession to the WTO came after the country had economic reforms and significant growth of Chinese economy. In the same period advertising start booming in China (early 1979); it has become dramatically an increasing important business, industry, and custom artefact in the country. A lot of researches have been made on advertising industry in the west and are one of everyday activity in the current market, but researches about Chinese advertising about tourism market has generally been limited to journal articles. The purpose of this research is to: Investigate how consumers read and understand advertising in China, mainly tourism advertising; To learn how Chinese consumers react to TV and print advertisements; Examine what role advertising playing in marketing and how it perused people of China - moreover which channel is most preferable to advertise tourism offers in Chinese society.en
dc.language.isoengen
dc.publisher|aUniversity of Tourism and Management |cSkopjeen
dc.subject.ddc330en
dc.subject.keywordChina advertising industryen
dc.subject.keywordmarketing in tourismen
dc.subject.keywordadvertising channelsen
dc.titleAdvertising industry: Trends oppurtunities and challenges with specisl emphasis of Chinese tourism-
dc.typeArticleen
dc.identifier.ppn666291373en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleUTMS Journal of Economicsen
econstor.citation.issn1857-6982en
econstor.citation.volume1en
econstor.citation.issue2en
econstor.citation.publisherUniversity of Tourism and Managementen
econstor.citation.publisherplaceSkopjeen
econstor.citation.year2010en
econstor.citation.startpage85en
econstor.citation.endpage90en

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