Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/48842
Authors: 
Pawlak, Marek
Zasuwa, Grzegorz
Year of Publication: 
2011
Citation: 
[Journal:] Contemporary Economics [ISSN:] 1897-9254 [Volume:] 5 [Year:] 2011 [Issue:] 2 [Pages:] 80-89
Abstract: 
This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by a food sector company were used in the research. Research work was conducted using a sample of real consumers. It was shown that information about undertaking a single social initiative by a company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse.
Subjects: 
consumer behaviour
corporate social initiatives
corporate attitudes
JEL: 
M31
Persistent Identifier of the first edition: 
Document Type: 
Article
Appears in Collections:

Files in This Item:
File
Size
390.08 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.