Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: http://hdl.handle.net/10419/43695
Autoren: 
Ungruhe, Markus
Kreis, Henning
Kleinaltenkamp, Michael
Datum: 
2010
Schriftenreihe/Nr.: 
Diskussionsbeiträge No. 2010/21
Zusammenfassung: 
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE constructs in order to achieve full exploitation of TCE reasoning. We discuss the transaction attributes 'asset specificity' and 'uncertainty' and identify conceptual gaps that lead to ambiguous results regarding the test of TCE guided hypotheses in prior relationship marketing and management research. To overcome these problems, we redefine both concepts and show that they are interconnected in more complex ways than past empirical research has accounted for. Hypotheses are derived and tested empirically in a cross-sectional online-survey setting by using means of structural equation modelling.
Schlagwörter: 
new institutional economics
risk
uncertainty
asset specificity
ISBN: 
978-3-941240-33-9
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
327.8 kB





Publikationen in EconStor sind urheberrechtlich geschützt.