Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/43404
Authors: 
Jiménez García, Mercedes
Year of Publication: 
2008
Series/Report no.: 
Economic analysis working papers 2008,4
Abstract (Translated): 
Today tourism is one of the economic fields with a bigger contribution to the GDP in some countries. Lately these countries have witnessed how this industry became key to their economy. France, Spain Italy and Greece too, the so-called 'Mediterranean Arch' stand out within the framework of the European Union. However, due to the dynamic character of this sector and in order to maintain its power of attraction, the implementation of constant strategies of improvement and renewal is required, in order to face an increasingly stronger competition. For this reason, we are using a Branding strategy applied to the most remote areas of these tourist destinations under a common Mediterranean tag.
Subjects: 
Turismo
Mediterráneo
marca
branding
Unión Europea
UE
encuestación
Document Type: 
Working Paper

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