Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/41636 
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dc.contributor.authorKroll, Eike Benjaminen
dc.contributor.authorMüller, Holgeren
dc.contributor.authorVogt, Bodoen
dc.date.accessioned2010-11-16-
dc.date.accessioned2010-11-19T10:09:32Z-
dc.date.available2010-11-19T10:09:32Z-
dc.date.issued2010-
dc.identifier.piurn:nbn:de:swb:90-206837en
dc.identifier.pidoi:10.5445/IR/1000020683en
dc.identifier.urihttp://hdl.handle.net/10419/41636-
dc.description.abstractThis study investigates context effects in general and the compromise effect in particular. It is argued that earlier research in this area lacks realism, a shortcoming that is a major drawback to research conclusions and stated management implications. The importance of this issue is stressed by previous research showing that behavioral anomalies found in hypothetical experimental settings tend to be significantly reduced when real payoff mechanisms are introduced. Therefore, to validate the compromise effect, an enhanced design is presented with participants making binding purchase decisions in the laboratory. We find that the compromise effect holds for real purchase decisions, and therefore is validated, and is not an artificial effect in surveys on hypothetical buying decisions. While conclusions and implications for marketing managers, derived in previous work assume that context effects hold for real market decisions, the results created by this enhanced design close this gap in the literature.en
dc.language.isoengen
dc.publisher|aKarlsruher Institut für Technologie (KIT), Institut für Volkswirtschaftslehre (ECON) |cKarlsruheen
dc.relation.ispartofseries|aKIT Working Paper Series in Economics |x12en
dc.subject.jelD8en
dc.subject.jelC9en
dc.subject.ddc330en
dc.subject.keyworddecision-makingen
dc.subject.keywordanomaliesen
dc.subject.keywordirrelevant alternativesen
dc.subject.keywordcontext effectsen
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwVerhaltensökonomiken
dc.subject.stwTesten
dc.titleExperimental evidence of context-dependent preferences in risk-free settings-
dc.typeWorking Paperen
dc.identifier.ppn640031420en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:kitwps:12en

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