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https://hdl.handle.net/10419/38578
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Baumgarth, Carsten | en |
dc.contributor.author | Binckebanck, Lars | en |
dc.date.accessioned | 2010-05-10 | - |
dc.date.accessioned | 2010-08-13T08:17:58Z | - |
dc.date.available | 2010-08-13T08:17:58Z | - |
dc.date.issued | 2010 | - |
dc.identifier.uri | http://hdl.handle.net/10419/38578 | - |
dc.language.iso | eng | en |
dc.publisher | |aNordakademie - Hochschule der Wirtschaft |cElmshorn | en |
dc.relation.ispartofseries | |aArbeitspapiere der Nordakademie |x2010-07 | en |
dc.subject.ddc | 330 | en |
dc.subject.stw | Verkaufspersonal | en |
dc.subject.stw | Markenpolitik | en |
dc.subject.stw | Lieferanten-Kunden-Beziehung | en |
dc.subject.stw | Produktimage | en |
dc.subject.stw | Schätzung | en |
dc.subject.stw | Deutschland | en |
dc.title | Sales force impact on B-to-B brand equity: Conceptual framework and empirical test | - |
dc.type | |aWorking Paper | en |
dc.identifier.ppn | 629762813 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
dc.identifier.repec | RePEc:zbw:nordwp:201007 | en |
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