Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/37316
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dc.contributor.authorKummer, Michael E.en_US
dc.contributor.authorHackl, Franzen_US
dc.contributor.authorWinter-Ebmer, Rudolfen_US
dc.date.accessioned2010-08-11T08:53:20Z-
dc.date.available2010-08-11T08:53:20Z-
dc.date.issued2010en_US
dc.identifier.urihttp://hdl.handle.net/10419/37316-
dc.description.abstractBasu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results highly compatible with Basu's theory. We can show that price points - in particular prices ending in 9 - are prevalent and have significant impact on consumer demand. Moreover, these price points are sticky; neither the price-setter itself wants to change them neither the rivals do underbid these prices, if they represent the cheapest price on the market.en_US
dc.language.isoengen_US
dc.publisher|aVerein für Socialpolitik |cFrankfurt a. M.en_US
dc.relation.ispartofseries|aBeiträge zur Jahrestagung des Vereins für Socialpolitik 2010: Ökonomie der Familie - Session: Empirical Industrial Organization |xG9-V1en_US
dc.subject.jelL11en_US
dc.subject.jelD41en_US
dc.subject.jelC41en_US
dc.subject.ddc330en_US
dc.title99 cent: Price Points in E-Commerceen_US
dc.typeConference Paperen_US
dc.identifier.ppn655945741-
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-

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