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dc.contributor.authorLacetera, Nicolaen
dc.contributor.authorMacis, Marioen
dc.date.accessioned2008-11-04-
dc.date.accessioned2010-07-07T11:50:58Z-
dc.date.available2010-07-07T11:50:58Z-
dc.date.issued2008-
dc.identifier.piurn:nbn:de:101:1-20081126268en
dc.identifier.urihttp://hdl.handle.net/10419/35363-
dc.description.abstractUsing longitudinal data on the entire population of blood donors in an Italian town, we examine how donors respond to an award scheme which rewards them with medals when they reach certain donation quotas. Our results indicate that donors significantly increase the frequency of their donations immediately before reaching the thresholds for which the rewards are given, but only if the prizes are publicly announced in the local newspaper and awarded in a public ceremony. The results are robust to several specifications, sample definitions, and controls for observable and unobservable heterogeneity. Our findings are consistent with social image concerns being a primary motivator of pro-social behavior, and indicate that symbolic prizes are most effective as motivators when they are awarded publicly. Because we do not detect a reduction in donation frequency after the quotas are reached, this incentive based on social prestige leads to a net increase in the frequency of donations.en
dc.language.isoengen
dc.publisher|aInstitute for the Study of Labor (IZA) |cBonnen
dc.relation.ispartofseries|aIZA Discussion Papers |x3771en
dc.subject.jelD12en
dc.subject.ddc330en
dc.subject.keywordIncentivesen
dc.subject.keywordawardsen
dc.subject.keywordpublic good provisionen
dc.subject.keywordpro-social behavioren
dc.subject.keywordpublic healthen
dc.subject.keywordsocial prestigeen
dc.subject.stwBlutspendeen
dc.subject.stwÖkonomischer Anreizen
dc.subject.stwPrestigeen
dc.subject.stwAltruismusen
dc.subject.stwSoziales Verhaltenen
dc.subject.stwItalienen
dc.titleSocial image concerns and pro-social behavior-
dc.type|aWorking Paperen
dc.identifier.ppn584270305en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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